Brad Sham

Brad Sham serves as a play-by-play announcer for NCAA Football and NCAA Basketball broadcasts on Westwood One Sports.

Sham is also known as “the voice of the Dallas Cowboys” and is in his 34th season broadcasting Cowboys’ games in 2012. His 42-year broadcasting career also includes numerous Cotton Bowl Classics, the Big 12 TV basketball network, NCAA basketball and football as well as the NFL and the 1998 Nagano Winter Olympic Games for CBS Radio/Westwood One. His TV credits include FC Dallas and Major League Soccer, the NFL on CBS and FOX, the Final Four for NCAA TV in 2007-09, NASCAR on DirecTV, Arena League football and NFL Europe for Fox Sports Net and college basketball for ESPN Regional and the Big 12 Network.

In 2008, Brad played the role of a reporter in the Oliver Stone feature film, “W”.

In 2003, Brad wrote a book of his favorite Cowboys’ stories titled Stadium Stories: The Dallas Cowboys for Globe-Pequot press. A 1970 graduate of the University of Missouri with a Bachelor of Journalism, Brad has won 8 Katie Awards from the Press Club of Dallas and has been named Texas Sportscaster of the Year 10 times by the National Sportswriters and Sportscasters Association. He was an inaugural inductee into the Texas Radio Hall of Fame in 2002. He also serves on the board of directors of the Cotton Bowl and the board of trustees of the Texas Sports Hall of Fame, as well as the Board of Trustees of Temple Emanu-El in Dallas.

Brad Sham's Posts

NCAA Basketball Highlights: SMU 69 – TCU 61

09 November 2013
DALLAS – Nic Moore scored 13 points and Dallas prevailed over Ft. Worth as SMU downed TCU 69-61 in the second game of the Buckets and Boots Showcase Friday at American Airlines Center. Moore, a transfer playing…
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OU Hoops win

NCAA Basketball Highlights: Oklahoma 82 – Alabama 73

09 November 2013
DALLAS – Buddy Hield scored 18 points to lead Oklahoma to an 82-73 victory over Alabama on Friday in the season-opener for both team. The Sooners trailed big early as the Crimson Tide built a 26-10 lead midway through the first half, but a strong run just before the break…
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Larry Brown

Full interview: SMU head coach Larry Brown

08 November 2013
WestwoodOne’s coverage of the 2013-14 NCAA Basketball season starts this afternoon with the Buckets and Boots Showcase – a tripleheader from Dallas featuring Oklahoma vs. Alabama, TCU vs. SMU and Colorado vs. Baylor. The games will take place at American Airlines Center in Dallas, which sits a mere 18 miles…
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2013 Tipoff Showcase Classic

WestwoodOne to tip off NCAA Basketball season with tripleheader!

23 October 2013
WestwoodOne’s coverage of NCAA Basketball for the 2013-2014 season will begin and end in North Texas. We’ll kick things off on Friday, November 8 with the Tip-off Showcase from Dallas. There are three games being played in American Airlines Arena and we will broadcast them all, starting at 4:45 PM…
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In the Zone Player of the Year: Trey Burke of Michigan

10 April 2013
Congratulations to Trey Burke, this year’s AutoZone “In the Zone” College Basketball Player of the Year. Michigan’s star point guard was unstoppable all year long, averaging 18.6 points, 6.7 assists and 1.6 steals per game in a season that culminated in a trip to the National Championship Game. Burke’s amazing…
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Baylor NIT Champs

NIT Championship Highlights: Baylor 74 – Iowa 54

05 April 2013
NEW YORK, NY – Pierre Jackson was the star again as Baylor won the NIT with a 74-54 victory over Iowa at Madison Square Garden. It is the first NIT championship in the school’s history Jackson scored 17 points and grabbed 10 assists to lead the Bears, who also got…
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Iowa NIT

NIT Semifinals Highlights: Iowa 71 – Maryland 60

03 April 2013
NEW YORK, NY – Roy Devyn Marble scored 21 points as Iowa defeated Maryland 71-60 in the second NIT semifinal on Tuesday night at Madison Square Garden. The Hawkeyes capitalized on 17 Maryland turnovers and led for all but the first few minutes of the game. Iowa will play Baylor…
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Baylor Pierre

NIT Semifinals Highlights: Baylor 76 – BYU 70

02 April 2013
NEW YORK, NY – Pierre Jackson continued his dominate play as Baylor defeated BYU 76-70 in Tuesday night’s first NIT semifinal at Madison Square Garden. Jackson scored 24 points and dished out 10 assists on the night to lead the Bears. Tyler Haws scored 25 points for BYU to lead…
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