Brad Sham

Brad Sham serves as a play-by-play announcer for NCAA Football and NCAA Basketball broadcasts on Westwood One Sports.

Sham is also known as “the voice of the Dallas Cowboys” and is in his 34th season broadcasting Cowboys’ games in 2012. His 42-year broadcasting career also includes numerous Cotton Bowl Classics, the Big 12 TV basketball network, NCAA basketball and football as well as the NFL and the 1998 Nagano Winter Olympic Games for CBS Radio/Westwood One. His TV credits include FC Dallas and Major League Soccer, the NFL on CBS and FOX, the Final Four for NCAA TV in 2007-09, NASCAR on DirecTV, Arena League football and NFL Europe for Fox Sports Net and college basketball for ESPN Regional and the Big 12 Network.

In 2008, Brad played the role of a reporter in the Oliver Stone feature film, “W”.

In 2003, Brad wrote a book of his favorite Cowboys’ stories titled Stadium Stories: The Dallas Cowboys for Globe-Pequot press. A 1970 graduate of the University of Missouri with a Bachelor of Journalism, Brad has won 8 Katie Awards from the Press Club of Dallas and has been named Texas Sportscaster of the Year 10 times by the National Sportswriters and Sportscasters Association. He was an inaugural inductee into the Texas Radio Hall of Fame in 2002. He also serves on the board of directors of the Cotton Bowl and the board of trustees of the Texas Sports Hall of Fame, as well as the Board of Trustees of Temple Emanu-El in Dallas.

Brad Sham's Posts

Cory Jefferson

Third Round Highlights: (6) Baylor 85 – (3) Creighton 55

23 March 2014 Comments are off for this post.
SAN ANTONIO, TX – Baylor shot a blistering 64% from the field in defeating Creighton 85-55 to advance to the Sweet 16. The Bears led 40-20 at halftime and never looked back. All five starters scored in double figures, with Brady Heslip and Isaiah Austin leading the way with 17…
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San Antonio Site Preview

Cyclones, Tar Heels, Bears and Bluejays battle Sunday in San Antonio

23 March 2014 Comments are off for this post.
SAN ANTONIO – Third-round action from AT&T Center is coming up Sunday on the WestwoodOne NCAA Radio Network. No. 3-seed Iowa State is paired with No. 6 North Carolina at 5:15 p.m. ET, followed by No. 3 Creighton vs. No. 6-seed Baylor. Brad Sham and Will Perdue will have the call…
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James Michael McAdoo, Carson Desrosiers

Second Round Highlights: (6) North Carolina 77 – (11) Providence 75

21 March 2014 Comments are off for this post.
SAN ANTONIO – James Michael McAdoo finished with 16 points and 10 rebounds, and hit a pair of game-icing free throws to help No. 6-seed North Carolina slip past Providence and Bryce Cotton, 77-75. Marcus Paige led the Tar Heels with 19 points Cotton, the Providence point guard, shot 13-of-23 from the floor and…
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Doug McDermott, Kevin Brown

Second Round Highlights: (3) Creighton 76 – (14) Louisiana-Lafayette 66

21 March 2014 Comments are off for this post.
SAN ANTONIO, TX – Louisiana-Lafayette hung tough, but Doug McDermott and third-seeded Creighton pulled away late as the Bluejays advanced to the third round with a 76-66 victory on Friday afternoon. McDermott had 30 points and 12 rebounds to lead the way for Creighton. Elfrid Payton paced the Ragin’ Cajuns…
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Rico Gathers, Shavon Shields

Second Round Highlights: (6) Baylor 74 – (11) Nebraska 60

21 March 2014 Comments are off for this post.
SAN ANTONIO – Cory Jefferson had 16 points and six rebounds Friday to pace No. 6 Baylor to a 74-60 NCAA Tournament second-round victory over No. 11 Nebraska. The Bears led 29-16 at intermission and coasted to the win. Nebraska coach Tim Miles was ejected with 11 minutes remaining and the Cornhuskers…
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San Antonio Site Preview

North Carolina, Creighton and more in action in San Antonio

21 March 2014 Comments are off for this post.
SAN ANTONIO, TX – Second-round action from AT&T center is coming up Friday on the WestwoodOne NCAA Radio Network. First up, it’s a surprise team of the season, Nebraska, against their former Big 12 foes Baylor. That’ll be followed up by third-seeded Creighton against #14 seed Louisiana-Lafayette. In the night…
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