Brad Sham serves as a play-by-play announcer for NCAA Football and NCAA Basketball broadcasts on Westwood One Sports.
Sham is also known as “the voice of the Dallas Cowboys” and is in his 34th season broadcasting Cowboys’ games in 2012. His 42-year broadcasting career also includes numerous Cotton Bowl Classics, the Big 12 TV basketball network, NCAA basketball and football as well as the NFL and the 1998 Nagano Winter Olympic Games for CBS Radio/Westwood One. His TV credits include FC Dallas and Major League Soccer, the NFL on CBS and FOX, the Final Four for NCAA TV in 2007-09, NASCAR on DirecTV, Arena League football and NFL Europe for Fox Sports Net and college basketball for ESPN Regional and the Big 12 Network.
In 2008, Brad played the role of a reporter in the Oliver Stone feature film, “W”.
In 2003, Brad wrote a book of his favorite Cowboys’ stories titled Stadium Stories: The Dallas Cowboys for Globe-Pequot press. A 1970 graduate of the University of Missouri with a Bachelor of Journalism, Brad has won 8 Katie Awards from the Press Club of Dallas and has been named Texas Sportscaster of the Year 10 times by the National Sportswriters and Sportscasters Association. He was an inaugural inductee into the Texas Radio Hall of Fame in 2002. He also serves on the board of directors of the Cotton Bowl and the board of trustees of the Texas Sports Hall of Fame, as well as the Board of Trustees of Temple Emanu-El in Dallas.
Brad Sham's Posts
Third Round Highlights: (3) Iowa State 85 – (6) North Carolina 83
SAN ANTONIO, TX – Iowa State’s DeAndre Kane drove the lane and made a lay up with less than two seconds remaining, capping off a back-and-forth slugfest in the final minutes to defeat North Carolina 85-83. The… Read More »
Third Round Highlights: (6) Baylor 85 – (3) Creighton 55
SAN ANTONIO, TX – Baylor shot a blistering 64% from the field in defeating Creighton 85-55 to advance to the Sweet 16. The Bears led 40-20 at halftime and never looked back. All five starters scored in double figures, with Brady Heslip and Isaiah Austin leading the way with 17… Read More »
Second Round Highlights: (3) Iowa State 93 – (14) North Carolina Central 75
SAN ANTONIO, TX – Iowa State advanced to the round of 32 Friday night with a 93-75 victory against North Carolina Central, but will be forced to move on without leading scorer Georges Niang, who fractured his foot during the game and will miss the rest of the season. Niang… Read More »
Second Round Highlights: (6) North Carolina 77 – (11) Providence 75
SAN ANTONIO – James Michael McAdoo finished with 16 points and 10 rebounds, and hit a pair of game-icing free throws to help No. 6-seed North Carolina slip past Providence and Bryce Cotton, 77-75. Marcus Paige led the Tar Heels with 19 points Cotton, the Providence point guard, shot 13-of-23 from the floor and… Read More »
Second Round Highlights: (3) Creighton 76 – (14) Louisiana-Lafayette 66
SAN ANTONIO, TX – Louisiana-Lafayette hung tough, but Doug McDermott and third-seeded Creighton pulled away late as the Bluejays advanced to the third round with a 76-66 victory on Friday afternoon. McDermott had 30 points and 12 rebounds to lead the way for Creighton. Elfrid Payton paced the Ragin’ Cajuns… Read More »
Second Round Highlights: (6) Baylor 74 – (11) Nebraska 60
SAN ANTONIO – Cory Jefferson had 16 points and six rebounds Friday to pace No. 6 Baylor to a 74-60 NCAA Tournament second-round victory over No. 11 Nebraska. The Bears led 29-16 at intermission and coasted to the win. Nebraska coach Tim Miles was ejected with 11 minutes remaining and the Cornhuskers… Read More »
Nebraska coach Tim Miles discusses his team’s turnaround and streak to the NCAA Tournament
SAN ANTONIO – With a 1-5 mark in the Big Ten earlier this season, Tim Miles and the Nebraska Cornhuskers were widely disregarded. So was Scott Drew and the Baylor Bears who at one point shared a combined 2-11 record with Nebraska in their respective leagues. Together, their clubs sparked a late-season… Read More »
